Watching or listening – which is best?

When it comes to learning in any environment, a significant amount of research has indicated that using video as a learning tool is far more effective than verbal instructions, or a large wall of text.

Technology continues to advance at an unprecedented rate, meaning video content is now more accessible than ever before. As a result, businesses across a diverse range of sectors are choosing to use video as an effective learning resource, helping them to deliver course content, health and safety videos and more, in a far more engaging way.

But why is video content more effective for learning?

The influence that video has on our everyday lives is huge and research has proven that topics that are difficult to teach are absorbed and understood far quicker using video content, compared to verbal and written content.

The human brain also responds far better to video content in terms of efficient processing and memory recall, making it a great learning tool.

An improved learning experience

As well as optimising memory recall and allowing users to retain vital information quickly and efficiently, video content also offers an enjoyable learning experience and an incredible amount of flexibility in terms of where learning is carried out.

Many people who use video to learn report the experience as being enjoyable and positive.

Optimised engagement

Videos are one of the most engaging mediums you can use for learning, especially if your viewers are able to strike a deep connection with the content they are watching.

This type of content also grabs and retains viewer’s attention far more effectively than overwhelming amounts of text, making video a great way to share important course content. In fact, did you know that a one-minute video is worth 1.8 million words?

The brain processes visuals much quicker than text

Finally, scientific research has suggested that 90% of the total information transmitted to your brain is visual and your brain can process these visuals 60,000 times faster than it can text!

The brain also interprets visuals far better than words, improving brand recall, key messages and important data.

Video also plays to the strength of the majority of us when it comes to retaining information, as most people retain visual aids far more effectively than words or verbal content. Whatever your learning style, video is one of the most effective learning aids, but especially amongst visual learners.

To find out more about how Tribuco can help you deliver engaging, effective video content, please get in touch.

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